Impact of technology on customer loyalty

The Customer Value Exchange

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A nice infographic from the Huffington Post outlining 10 ways technology can enable customer loyalty.

My particular favourite is number 3 – giving people choices. The amount of customisation capability that technology is increasingly providing is driving a step change in how organisations are able to connect with customers and drive loyal behaviours. If marketing continues to moves to be on a more 1:1 basis, the chances of getting that behavioural outcome have never been greater – as long as you know what motivates your customers!

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