GTA5: Kitsch is a Funny Thing



Kitsch is a funny thing. We get to make fun of something (and therefore not be “one of those people”) and at the same time we get to be an inside participator (and, therefore, be “one of those people”).  It’s a have-my-cake-and-eat-it-too kind of thing.  Cool. maybe…

The image of women in the media today is in an unrivaled state of kitsch.  Not just Mad Men, not just the subway ads for the silly TV shows such as Eastbound and Down.  But it is the hugely grossing Grand Theft Auto 5 – making 1 billion in the first three days of its release this past week – that is the kitsch king. Many voices have lamented the sexism and misogyny in that game but that actually misses the point. It’s the kitsch. It’s the kitsch aspect that serves to permanently and thoroughly sideline women.

These images harken to a world…

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